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Courageous Creativity (TM) Applied
August 26, 2017
The ultimate challenge a marketer can face is being asked to launch a new product but not mention any of the benefits. That’s the challenge I recently encountered with a...
Go On – Use Your Courageous Creativity (TM)
August 7, 2017
A common choice that we marketers face when we’re developing a brand and its related messaging is whether to mirror the style of competitors within the same industry, or to...
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