A technical product marketing leader, Mark specializes in building brand awareness, enabling sales teams and generating demand. Since 2000 Mark has been a Marketing Director at consumer and enterprise software development firms, digital agencies and web services companies. In 2015 Mark founded Innate Marketing, a marketing firm that works exclusively with start-ups and companies that need a head of marketing, but are not ready to commit to filling a full time staff position.
Mark sharpened his technology marketing expertise at Markit where over a five-year period he helped grow annual revenues by 350 percent. Early in his career as a producer at ABC Television, Mark learned the power of narrative storytelling and the importance of video in the overall marketing mix.